Photographers Are Bypassing Instagram. Welcome to NFT’s.
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Photographers are increasingly caught in the video crossfire wars between Tik Tok and Instagram (read this article). Their anger has resulted in many photographers shifting where they spend time their time to Twitter for discoverability and NFT marketplaces for sales.
Photographers have a decision to make.
Do you start dancing around on video Tik Tok style in an attempt to sell their work in an Instagram algorithm attuned way, or do they look for a digital gallery space and community that respects lens-based artists a little more?
Just down the road, a new NFT digital city is being built, and photographers who established their artistic name through Instagram have a reason to explore a new frontier.
NFT’s reward artists with money not likes.
Photographers get paid everyone time their work sells… not just the first time.
🏔 Yes there’s a hill to climb to understand that the acronym NFT, really just means digital artwork.
🏔 Yes there’s another hill to climb to setup a digital wallet that can accept money in the form of Ethereum.
🏔 ..and yes there’s yet another hill to climb to convert your Instagram fans into digital art buyers on an NFT marketplace.
Fortunately, a welcoming community awaits you on Twitter.
You can learn about NFT’s alongside fellow artists in the community.
Photographer Success Stories
Eric Rubens — launched his Oceans Intersection series on the SuperRare NFT marketplace and announced his work on Twitter.
Paul Allen Hunton — NFTagrams are polaroids taken by four time Emmy winner Paul Allen Hunton. Buy an NFTagram, hold it for seven days and receive a physical copy. I love when an artist combines their physical art with their digital art for the first collector.
Their NFTagrams website doesn’t even mention Instagram, only Twitter and the NFT OpenSea marketplace where Paul’s Instagram finessed work is shown.
T.J Thorne — sold 100 of his photographs in a little under two hours with the support of the NFT Twitter community and the OpenSea marketplace.
A new way of getting photographic art in front of appreciators and buyers is upon us and it’s not the Instagram fans you’ve worked hard to build.
Why Digital Provenance Matters
Why would anyone purchase a digital photograph when they could right mouse click and save? I hear you say.
Because a buyer is purchasing the provenance of your work not just the physical file. That provenance travels from you to the buyer and can be shown by them to the world as a badge of their identity, their taste and what they represent.
The Digital Artist Economy has a lot of moving parts when it comes to provenance so I recommend you read this article that contrasts digital art on the current Web 2.0 spaces and digital art in the Web 3.0 (NFT) spaces that a quickly evolving.
If you’re curious about shifting your portfolio away from Instagram and forging relationships with fans and collectors in the NFT space, you might want to consider joining a cohort of photographers who will be launching their first digital art series as NFT’s at the end of the three week course.
The Digital Artist Economy course
The Digital Artist Economy course I run is for artists sick of having their photography down ranked by the Instagram algorithm…
… which is more interested in competing with TikTok that delighting the photography base that the origins of the platform were formed on.
This course includes:
- Compare and contrast how art is created, secured and transferred digitally in the new decentralised world of Web 3.0 vs the social Web 2.0 you already understand.
- Examine your back catalogue of art and evaluate the how to best leverage the new possibilities that art with a digital history can unlock.
- Create your first trade-able art show with a digital history that finally your fans and art buyers can both snap up, share and sell again anywhere in the world.
- Set pricing in the digital space in both Ethereum and local currency, that builds on the art scarcity you’ve established to date.
- Bundle digital history to prove physical art authenticity. Digitally trademark your physical works on the blockchain and add a prove-able history to your physical art.
You will be joined by…
Artists With An Established History
Well known artists eager to create a digital art portfolio from their back catalogue (or start afresh), that can earn commission for life.
Artists Who Deserve Prominence
Graphic and lens-based artists with a social media fanbase who would purchase more than prints and commissions if invited to. Launch a digital art collection fans can buy and trade as you gain new prominence in the thriving global NFT art collector community.
Art Dealers New To Minting Digital Artwork
Art dealers with established artist relationships curious to explore fresh opportunities that blockchain based digital artworks brings for their signed artists.
In this course, you will generate your first art collection, with a trade-able digital history for art fans that pays you commission for life.
For many the decision to enter the NFT space has been life changing.
Just like your photography creation techniques evolve, so must your distribution methods.
It’s time to explore NFT marketplaces and Twitter as a fresh place to show your work.
Take The First Step
- If you’re already setup with NFT’s, get your photographic work featured on MintFace. Apply now.
- If you need some support to get setup, consider joining the next Digital Artist Economy cohort of photographers. Registrations are open.
If you have a question, reach out on Twitter (not Instagram!)
