Office Centricity Is Over

This isn’t new. Network connectivity has made it easy for distributed teams to collaborate for two decades. My first remote job was in London 2003.

Covid-19 forced Zoom use so that even grandma is confident now.

Workers who need an office, probably prefer a better home office.

Earthquakes are telling us that centralised working can be risky.

Covid-19 might be almost done, but the shadow it casts will remain.

Suburbs will make a comeback worldwide.

Opportunities abound in better distributed social experiences.


  • Invest in your teams home office with better cameras, better keyboards and better desks.
  • Invest in your teams freedom and manage by objective not time clock.
  • Outsource important but non-core tasks to scale.



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