Enhanced Business — The First Pilot Episode
The ‘Enhanced Business’ pilot shows each episode funder the approach to the 12 part series so that they can see what they’re investing.
PLUS to extend the series, I have applied to the WeWork Creator Awards to film the series in 12 global cities.
This hybrid format mixes the substance of David Attenborough with the style of Casey Neistat to produce a series that showcases the climate solutions that global corporations are profitably deploying for the long term survival of their company.
The show format is entertainment over education, and doesn’t rely on climate change gloom and doom that can leave viewers not knowing what to do next.
This solution focussed approach will in turn inspire hope in the customer base of the company and as their customers share their episode, it will encourage new potential customers to support the companies who are making the shift. Watchers are likely to watch all episodes, creating new customer acquisition opportunities.
As the episodes are shared, and customer behaviour shifts with it, this will start conversations if not motivate action within corporations who are yet to shift.
More reading:
The Business Case for Climate Solutions
Create the Blueprint for the New Economy
Despairing about the Paris Accord Read about Project Drawdown
