10 Business Insights From Kiwi Business Owners
There is so much that can be learnt from our peers.
Getting better at business is an incremental process and one thing I know about Kiwi business owners, is we’re interested to hear what our neighbour is up to.
We’ve all had that moment when you meet up with someone who sparks an idea that you take away with you… despite having no intention of that outcome at the outset! That was when cafe’s were our second workplace.
So how do you create serendipity in your business day when we’re being locked down, socially distanced and generally prevented from unexpected moments of connection and inspiration? We listen to people we wish we could meet… and fortunately there are more opportunities to do that than ever before thanks to podcasts.
Ten Insights From A Kiwi Original Guests in 2020
At the beginning of 2020 I went live with A Kiwi Original episode 1 with the intention of recording at least one (ideally two) episodes every week at our Wellington office studio.
The first five episodes went great.
Then Covid hit.
So instead of postponing the show, we went virtual… and turned up the dial to 11.
Now we’re halfway to 100 A Kiwi Original episodes thanks to the generous time and insights of business owners, founders and CEO’s throughout New Zealand.
Here are ten of those insights… you can find plenty more in the show notes of each of the episodes of A Kiwi Original.
10. Getting Media Coverage
“Be willing to take risks and say things that are real when talking with journalists.” Pattrick Smellie — Co-Founder BusinessDesk.
A Kiwi Original - Pattrick Smellie | BusinessDesk 045 - A Kiwi Original
Pattrick Smellie is co-founder of BusinessDesk and in this 180 degree interview reversal, Ryan gets to interview a…
9. Capturing Customer Insights
“Make sure you capture the customer insights. We capture all of those requests and then we do our fortnightly roadmap review and it came up time and time again and that had been led by the customers.” Grant Johnson — Founder Rocketspark.
A Kiwi Original - Grant Johnson | Rocketspark 042 - A Kiwi Original
Beautifully simple websites by Rocketspark. Kiwis are DIY'ers and that often applies to websites too. Rocketspark makes…
8. Telling Customers Where You’re From
“I want to deal with a New Zealand software business. I know I could get the same software from the States or Australia but I want to deal with a New Zealand business.” Steve Nathan — Founder TimeHub.
A Kiwi Original - Steve Nathan | TimeHub 036 - A Kiwi Original
Steve Nathan - Founder and CEO of Timehub shares how he's helping Kiwi businesses save money through better timesheet…
7. Protecting Your Intellectual Property
“You’ll have more intellectual property than you realise. You need to think about whether that’s protected in some way.”
A Kiwi Original - Sarah Barclay | AJ Park 028 - A Kiwi Original
Sarah Barclay talks about how AJ Park helps Kiwi businesses protect their intellectual property from the very start…
6. Licensing NZ Made Music For Your Marketing
“I always go direct if I’m looking to work with artists for collaborations.” Hoody Time.
A Kiwi Original - Hoody Time | Dropout Recording Collective 025 - A Kiwi Original
NEW SEASON 3A Kiwi Original starts with a special music feature with New Zealand artist Hoody Time. We've licensed…
5. Create a Cash Buffer For Employee Holiday Pay
“In the way that you prepare for tax, ACC and GST, also put enough contingencies aside for putting enough aside for holiday pay for your staff. That’s something some our clients have struggled with is not having that buffer of cash available to payout for employees annual leave.
A Kiwi Original - Emma Murphy | Kiwitax 016 - A Kiwi Original
Kiwitax is a New Zealand accounting firm that puts their clients first and while many accounting firms may say this…
4. Communicating What Your Product Does
“You have to communicate. You have to over communicate. Letting them know what your product does and your name is your job. It’s your constant job.”
A Kiwi Original - James Burns | Freeflow Pipes 019 - A Kiwi Original
James Burns reckons he sells the most boring building product in the world...downpipes. But, without them done right…
3. Focus On The Domestic Market
“Focus on the domestic market. Don’t under-estimate the domestic market.”
A Kiwi Original - Simon Berry | Whitestone Cheese 013 - A Kiwi Original
Whitestone Cheese goes beyond simply making cheese by innovating on old world styles to create entirely new flavour…
2. Investing In Your Brand By Investing In Your People
“If you’ve got a brand and you’re trying to invest in it and then you’re hero-ing your people, actually your organisation culture and your ability to retain people is incredibly important. The larger you get, the harder that becomes.”
A Kiwi Original - Diana Papadopoulos | Booster Financial Services 012 - A Kiwi Original
Diana Papadopoulos is Marketing Strategist for Booster Financial Services, a company that Kiwis rely on to manage their…
1. Commit To Marketing Platforms For the Long Term
“It is a game you don’t dabble at. You’ve got to commit. When you commit, that’s when it pays off.
A Kiwi Original - Hamish Conway | Sell Global 006 - A Kiwi Original
Hamish Conway is the Founder of Sell Global, a channel strategy expert for businesses who want to sell on Amazon.Hamish…
Hearing From The Next Business Guest
Learning from your business peers can be a simple way to get inspired on the way to work, on the walk home or while you’re at the gym or walking in nature.